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FUSEBOX  FESTIVAL @ 
THE CONTEMPORARY

Design InternFebruary - April 2024

Lope Guttierez-Luiz / In-House Intl
Supervised by Jimmy Luu
Assisted by Alyssa Garcia
This exhibition celebrates the twentieth anniversary of Fusebox. The brainchild of a group of young artist-friends living in Austin, Fusebox began in 2005 as a local festival for adventurous performance, staged in various venues and alternative spaces around town. Since then—having presented a wildly eclectic array of programs showcasing hundreds of local, national, and international artists—the organization has evolved to become both a cornerstone of the arts in Austin and a noted presenter of live and interdisciplinary art worldwide.

“HOST: Fusebox presents an interactive gallery experience featuring a sampling of works by Fusebox artists. To contend with the problem of how audiences may tangibly engage with a history of ephemeral, performance-based artworks, especially when the actual record, or documentation, is limited, the exhibition, conceived as a playful Fusebox “record store,” invites visitors to browse through shelves of “records” displaying imagery and providing information about selected performances from Fusebox’s history. In addition, visitors may view screened excerpts of performances contributed by twenty Fusebox alumni and listen to many of the same artists speaking about their artistic practices via interactive listening stations. With an invitation to viewers to come in and browse, as one might at one’s favorite record store, the exhibition seeks to evoke not only the history but also the spirit of Fusebox—welcoming, adventurous, and always up for some fun. 
- From The Contemporary Austin







WALKTHROUGH OF THE EXHIBIT


Inspiration

For the production of these records, first, we created a Miro board full of our inspirations from iconic album covers in the past! Alyssa and I did a deep dive into album cover styles that have been present both in contemporary times and in the past. Before selecting our final sample of album covers, we created a collaborative Pinterest board where we dumped all the visually appealing albums we found in our search. After spending a few days dumping albums into this Pinterest board, we then looked for which were the most successful and how they could be templatized to be made at various times for Fusebox Festival performances. After deliberating, both Alyssa and I selected twenty styles of albums to present to Lope, from which we weaned down the list to just a few. 





SAMPLES FROM PINTEREST MOODBOARD

Templates

After weaning down the list, we were each assigned to produce various templates based on our inspirations. For each of the templates, two variations were created to show how the template could both be imitated and deviated from in the different variations. As around eight albums would be needed to produce in each style, it was paramount that there were ways to differentiate each album in the series subtly. I would shift colors, image treatments, alignment, image composition, and more to do this. Also, in response to varying copy contents for each album, such as title, artist, and description, variations would emerge naturally in response to shifting content. Below are the templates I created, already prepared with bleed and trim marks for when they would be ultimately printed and assembled. 
 



RECORD TEMPLATES (DIGITAL)




Final Work

As interns assisting with the project, Alyssa and I only fully elaborated on a few of our templates. On top of our existing templates and two finished records from each, we produced all the required variations for two of the album cover templates, utilizing the corresponding titles, artists, and descriptions, as well as the images supplied from the performances. All of our work was aligned on a strict grid, and passed through various rounds of critique and revisions. Following their completion, the record covers were then printed out, glued together, filled with a vinyl record, and then put in a plastic sleeve. All of the pieces below were mostly produced by me with no help, with minor adjustments having been carried out by InHouse during the production process. These were all on view at The Contemporary Austin from April 11th to July 21st, 2024. 
 




FINAL RECORDS PRODUCED BY ME
*Records and their templates were produced by me but modified by In House Intl before their final inclusion in the exhibit, such as shifting copy, adding logos, and at times making minor changes(color, type size, etc).*



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ABOUT ME

Liam Molina is a graphic designer based in Austin, Texas, with experience in print, social media, digital, and branding design. Through his work, Liam aims to find a balance between maximalism, whimsicality, and vibrancy and measured, organized work firmly rooted in design principles. What keeps him motivated to continue creating is a genuine love and passion for design, as to him it represents an ever-evolving puzzle that is incredibly satisfying to solve over and over again. He is never afraid to take a risk, aiming to produce designs that feel new and subversive.